1. Who We Are

Driftless Authority LLC is an AI-powered local marketing and automation agency based in Holmen, Wisconsin. We help small and medium local businesses improve their visibility on Google, Bing, Yelp, and AI-powered search platforms.

Business contact: tyler@driftlessauthority.com  ·  608-520-0809  ·  driftlessauthority.com

2. Information We Collect

We collect information only when you voluntarily submit it through our contact or audit request forms. This may include:

• Name — to address you properly in our response
• Email address — to reply to your inquiry
• Phone number — optional; only if you choose to provide it
• Business name and website — to understand your business before our call
• Any additional details you include in your message

We do not collect payment information directly. Any purchases made through our Wave checkout link are processed by Wave Financial Inc. under their own privacy policy.

3. How We Use Your Information

Information you submit is used solely to:

• Respond to your inquiry or audit request
• Schedule and prepare for a strategy call or service delivery
• Send you information directly related to the services you asked about
• Fulfill any paid service you have purchased from us

We do not use your information for unsolicited marketing, cold outreach beyond your initial inquiry, or any automated marketing sequences without your knowledge.

4. Cookies and Analytics

Our website is built on Framer and uses Framer's built-in analytics to understand basic site traffic — pages visited, general location (country/region), and device type. This data is aggregated and anonymous. We do not use Google Analytics, Facebook Pixel, or any third-party ad tracking cookies.

Framer may set functional cookies necessary for the website to operate. We do not use cookies for advertising or retargeting purposes.

5. Data Sharing

We do not sell, rent, or trade your personal information to any third party. Period.

The only third-party services that may handle your data are:

• Framer — website hosting and form submission handling
• Wave Financial Inc. — payment processing for purchases made through our checkout link
• Google Workspace — business email (your inquiry lands in our Gmail inbox)

Each of these providers maintains their own privacy policies and security standards.

6. Data Retention

We retain your contact information for as long as necessary to fulfill your inquiry or deliver services. If you become a client, we retain business records as required for tax and legal purposes (typically 7 years per IRS guidelines). If you request deletion of your information, we will comply within 30 days except where retention is required by law.

7. Your Rights

You have the right to:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of any future communications from us at any time

To exercise any of these rights, email us at tyler@driftlessauthority.com. We will respond within 30 days.

8. Children's Privacy

Our services are intended for business owners and are not directed at children under 13. We do not knowingly collect information from anyone under 13 years of age.

9. Changes to This Policy

If we make material changes to this policy, we will update the effective date at the top of this page. We recommend checking this page periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.